I used to really struggle to find things to blog about. To make the matter worse, every time I read a post that I really liked on somebody else’s blog I used to think things like: ‘Other people have already talked about the topics I’m interested in.’ ‘I’m too late. ‘ ‘They’ve done it way better than I could ever do.’
And then, one day I realised that I was going about it all wrong. All it took was….
… a change of mindset.
It didn’t happen overnight but my mindset started to change. You know that proverb that says ‘when the student is ready, the teacher appears’? Well, that’s pretty much what happened. I started hearing and reading more and more things along the lines of ‘everything has already been done but nobody will ever do it like you would’ and ‘show the world your own unique perspective’.
That’s when I realised that what I liked so much about other people’s blog posts was that they reflected the author’s point of view and that they were written in a style that was personal to them.
So how do you find things to blog about then?
Start with what you’re interested in and what you like to read about. For example, for me it’s answers to questions I ask myself, and articles about things that I am curious about like how other artists work, what their favourite art materials are, how people live in other countries, etc.
When you brainstorm blog post ideas think about where you can show your knowledge and experience.
Ask yourself questions like:
what new perspective can I bring to [subject]?
what do I think about … ?
how do I do … ?
what value can I contribute?
how can I help others?
Remember: something that may seem very easy or obvious to you might not be as easy or obvious to somebody else.
Take a look at what others are doing: what format are blog posts written in? Are there any trends that you could get inspiration from? For example lists are quite popular at the moment, and they can be fairly easy to write.
Write in your own personal tone of voice. Are you funny? Serious? Sweet? Do you like to give a lot of detail? It will help your readers get a sense of who you are and - an added bonus - staying true to yourself will make writing a whole lot easier!
And remember to have fun!